What is success? I’ve never met anyone that didn’t want to be successful, but I also haven’t met many people who genuinely thought they were successful. Is “success” achieving your goals? You may not have realised it, with the current situation going on, but we’re into a new financial year and the first quarter of the calendar year is over.
As the marketing sphere continues to quickly shift and grow, the different needs that are unique to each company you work with also grow. This places heavy dependence onto the virtual marketing manager, which is why it is crucial to get the right person on side.
As a Marketing Director, I am obviously pro-automation platforms. In fact, I don’t believe you can successfully activate your marketing across all channels without a solid automation platform. However, there are times when I just need to facepalm and wonder what the hell people are thinking!
The goal of sales is to sell something to someone. You need someone to say “yes” to what you’re offering. There are many techniques you can use to increase your chance of getting a “yes”. One of my favourites is the psychology of persuasion.