When a leader stands up, steps out and builds a reputation as a thought leader, people take note – it differentiates you from the competition because you have moved the conversation away from the cat fight that is features and benefits into the realm of ideas, inspiration and emotion.
At Attain Marketing we like to think about it as ‘creating heroes’ – business leaders people can relate to because through their profile and their ideas they show that they have the best interest of their audiences at heart.
Heroes are well branded. They stand out. They put the public interest first. They blaze new trails. They inspire others with their ideas and their actions. The cast a big shadow – whether it’s just in their neighbourhood, their small niche market, nationally in New Zealand or on the world stage.