Putting a Human Face on your Marketing

When people look at a photograph, what’s the first thing they look at?

The human face.

It’s the digital age, but people are drawn to people first and foremost. It’s a question of trust – think Richard Branson, Steve Jobs, Karen Walker, Nick Mowbray, Rob Fife, Rod Drury, Jayne Hrdlicka… these are the people that created, or transformed, businesses into the trusted brands they are today.

Attain Marketing builds the reputations of your top people as thought leaders through mainstream media, and then we use that content to spearhead the marketing of your brand, your products and your services across multiple earned, bought and owned media channels.

  • 60 percent of the market value is attributable to the company reputation
  • 96 percent of the CEOs surveyed believe a strong corporate brand is as important as strong product brands
  • 45% of people found something in an online search that made them decide NOT to do business with someone
  • 77% of employers use Google to pre-screen job candidates
More on the ‘Philosophy of Hero Marketing’

Three Steps to Delivering your Marketing ROI

In this time of the ‘hero’ influencer, Attain uses a tailored Reputation+ Marketing Programme to deliver bottom line results to your business.

  1. Research and discovery
  2. Strategic and tactical planning
  3. Activation & Testing

Research and Discovery

To develop a successful marketing strategy we must not only understand your customers wants and needs, but the wants, needs, problems and objectives of you, your business and your brand.

  • Strategic Marketing Workshops

Attain Marketing facilitates a range of workshops and focus groups to discover, brainstorm and uncover information, ideas and data that will contribute to the development of your marketing strategy and tactics.

  • Digital data tracking:

Attain Marketing’s automation platform of choice, SharpSpring, provides a range of reports, including sales pipeline values, opportunities, conversion analysis, campaign tracking, evaluation and website and social media analytics.

  • Qualitative interviews

Attain Marketing utilises social anthropologists to conduct qualitative interviews that uncover what problems you and your customer’s needs solving, as well as to be able to see what marketers are missing – did you know anthropologists contributed to the name LEXUS and a compass app on phones so that Muslim consumers can locate Mecca day-to-day?

Strategic and Tactical Planning

‘Time’, ‘money’ and ‘quality’ are just buzzwords that are easily brushed off. Facebook, Instagram, LinkedIn, YouTube, your website and the news media are just channels – it’s easy for users to skip, swipe by or ignore your messages if they are not relevant.

Earning attention and converting sales depends on the effectiveness of your positioning, what’s trending, your customers’ problems, the customer journey, your story, your brand, your calls-to-action and your conversion process (among other things) – that’s all included in your written strategy document.

Your marketing strategy exists to guide your marketing towards core objectives with a powerful, differentiated positioning and compelling thought leadership content.

Attain Marketing will also develop a marketing, content and campaign calendar – integrated with your marketing automation and CMS where relevant – so that you know what’s happening, where and when it does.

Activation & Testing

Every campaign starts with a hero piece of content that showcases your thought leadership.

The goal is to get this published in mainstream media. The theme, and some of the content, of your thought leadership piece is repurposed, enhanced, promoted and published across selected channels with a clear call-to-action that ends in a conversion.

If you are a marketing automation customers, tracking, measuring and adjusting course is easy because the technology offers data insights track your marketing all the way to the bottom line – end-to-end conversion that integrates your emails, website, social media and third party impressions.

If you are not a marketing automation customer it is possible to utilise data gathering tools e.g. Google Analytics, MailChimp and Hootsuite.

What Will your Marketing ROI Programme Look Like?

Do-It-Yourself (DIY)

Done-For-You (DFY)

Everything Done (ED)
Engagement

3 hours coaching / training per month

Some client resources utilised

Fully managed by Attain Marketing
Weekly WIP

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Marketing Automation

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Strategic Workshop

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Qualitative or Quantitative Research

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Optional

Optional
Reputation+ Marketing Strategy Plan and Calendar

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Hero Thought Leadership Content

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Content Creation e.g. copywriting, graphic design and artwork.

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Video: From concept and script to production, editing and promotion.

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Conventional Marketing: Brand development and deployment (e.g. brand guide, signage, embroidery) and advertising (creative through to media buying).

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Paid Channels e.g. Paid advertising and pay-per-click Facebook, Instagram, Twitter, LinkedIn, Google, Outbrain etc.

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LinkedIn

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Facebook

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Instagram

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Twitter

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Peter Lloyd

I recently completed the high performance training course with Sales Impact. Attain have done a great job putting together a training course that is easy to understand and implement for those wanting to excel in the sales role. As a manager of a busy sales team, I was pleased to be provided with additional training tools that I could use and modify as my own.

As sales people we never stop learning, I’ve modified our new business development process and already reaping the rewards with success in recent new client presentations.

David Dovey

Our franchisees are very competent technically but, like so many other technical people, they are less confident in finding new business. Attain gave them all the tools they needed in a way that made them believe that they could action them easily and make them work. Even the ones with “you can’t help me” and “you had to be there” attitudes were drawn in. The Attain teams humour held them for a mammoth session and had their attention right to the end… We are looking at ways of having them back to continue the good work they have started.

Mat Harvie, Investment Sales - Property Managers Group

Attains professional and process driven approach to sales has been a game changer. I would recommend them to anyone looking at improving their sales strategy and growing their business.

Scott Russell - Principal Russell Legal

I attended the Attain sales course a few weeks ago which was excellent. The course covered all aspects of the sales process, and was the perfect mixture of practical and academic. Attain knows their stuff and provided the tools that allowed me to put some structure around my sales process and boost my sales. If you are in the B2B space I would highly recommend this course to you.

Simon Tansley, Designer, Mastercraft Kitchens

I gained a lot of confidence in myself and my approach to clients. My questions are more direct and I am uncovering needs in a much more structured approach. I am now spending 45 minutes where it used to be an hour and a half and I just do not seem to strike the usual objections or ‘hard to handle’ moments. I have done three ‘go ahead’ deals in the last month worth $50,000 that I attribute to the skills I learned during my day with Attain.

Catrina Kuehler

Sharn from the Attain team is our Sales Coach for my business fu/nis EMS training. He is an excellent communicator who doesn’t shy away to point out the weak points in your business. His can-do attitude is lifting up any meeting and his strategical approach to our unique situation helped a lot. The introduced techniques and systems help us every day to succeed.

James Thomas

I found the Attain programme to be extremely valuable. The team took time to understand what it was I needed and structured the programme accordingly.

I received measurable financial and personal improvements as a result of working with them.

I would recommend to anyone thinking about Attain’s services to take time to speak with them and I’m confident they will be able to understand your specific needs.

William Cheong, Director, Rede

I have been through many other Sales training programs and I must say that Attain tailored their approach to be specific to my business.

Everything was well thought out and their passion to see other businesses succeed with the program really shows in the training. Everything was well thought out.

Even down to the candidates I did the training with. It was disclosed at the end of the course that we were carefully selected as we would be able to compliment each other in terms of referrals.

I liked that some thought was put into this. This exemplifies the rest of the course material and exercises. A well thought out program that I would recommend to others to complete.”

Anthony Simons, Director, Brandstorm

“Sharn has transformed our business! BIG statement right? To say we are loyal raving fans is a testament to the service and training we received. Brandstorm invested in training with Sharn and being a small business investing in any training is a big decision, BUT, it has been one of the best investment for our business to date. I personally have been through a few courses in my professional career, and have found this training superior to anything to date because of not only the training and insights but the implementation. As an example, the first sale after our initial time with Sharn we increase the value of that sale by 25% ($1200) through simply identifying the value of our service to our new client. We are excited about our sales growth and passionately refer Sharn at any opportunity.”

Steve Danko

I continue to be impressed with the Attain teams positive enthusiastic energy and outlook in assisting businesses with their sales processes whenever our paths cross. I have also attended a Sales Systems Development course with Sales Impact NZ in Auckland with Attain which I found very rewarding and it has definitely helped us to win more business sales. I wish I knew about this years ago!