What is success? I’ve never met anyone that didn’t want to be successful, but I also haven’t met many people who genuinely thought they were successful. Is “success” achieving your goals? You may not have realised it, with the current situation going on, but we’re into a new financial year and the first quarter of the calendar year is over.
DetailsAs the marketing sphere continues to quickly shift and grow, the different needs that are unique to each company you work with also grow. This places heavy dependence onto the virtual marketing manager, which is why it is crucial to get the right person on side.
DetailsAs a Marketing Director, I am obviously pro-automation platforms. In fact, I don’t believe you can successfully activate your marketing across all channels without a solid automation platform. However, there are times when I just need to facepalm and wonder what the hell people are thinking!
DetailsThe goal of sales is to sell something to someone. You need someone to say “yes” to what you’re offering. There are many techniques you can use to increase your chance of getting a “yes”. One of my favourites is the psychology of persuasion.
DetailsWe work with a lot of reluctant salespeople and more often than not, the part that they find hardest about a sale is the close. And, the close is critical because without it you (and your company) doesn’t got a return on all the time and effort you put into the sale. It also doesn’t need to be something to fear.
DetailsThe endgame (and really the whole point) of a sale is for your prospect to say, “yes”. We’ve talked a lot about having a process and what actions you can take to increase the chances you get a “yes”. But how else can you persuade your prospects to buy what you’re selling?
DetailsAfter being born into a broken and dysfunctional home, Sharn Piper was supposedly destined for a life of drugs, gangs and eventually prison. After being expelled from three different schools and being told by teachers and his own Father that he would grow up to be nothing, Sharn almost fell into that exact fate. However, through resilience and a couple of key conversations with certain people, he was inspired to not let his past define his future.
DetailsA self-proclaimed “jack of all trades and a master of none” – Air New Zealand’s newly appointed chief executive, Greg Foran, has inspired the team here at Attain with his customer-centric leadership style, a people first culture and a holistic take on leading.
DetailsThe final part of the story of The Tortoise and The Hare takes a very different track to the other three parts and provides some valuable lessons.
DetailsFEDeral Hospitality Equipment’s story shows that good marketing works and is a great example of return on investment (ROI) when the right tactics are implemented.
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