The similarities between bad plant parents and apprehensive marketers
Much like parenting a houseplant, marketing tactics and content strategy appear risky, especially not knowing for sure what the return on investment (ROI) will be.
Details
Applying lessons about life to Marketing and ROI
Whether you have a big budget or not, you should always put time into researching, creating a thought-out strategy and doing the proper planning. The time and effort will always pay off.
Details
Companies flipping the script on ‘happy holidays’
Many companies this Christmas have been exposing the holes that exist within so many families and embracing the real and raw situations that are painfully highlighted every year for a large lot of us – and it’s winning everyone over.
Details
When it Comes to your Unknown Brand, Play the Long Game
A brand is more than just marketing and a fancy logo – the brand tells your story. Therefore, getting your name out there, and having campaigns around awareness, understanding and education for your brand is an invaluable first step.
Details
What’s more Important, Brand Building or Sales Activation?
Sales activation, making sales happen, may seem a more obvious priority. Others will argue that a balance between the two is needed, but that answer seems trite. Brand building on the other hand, could be viewed as just a ‘nice to do’ — particularly by medium and mid-market companies.
Details
Nothing good lasts forever: ET sells out to big biz?
Marketers are always looking for ways their business can stand out from the rest, and storytelling is a particularly strong route for provoking emotions among prospects. Where do we draw the line when it comes to exploiting characters and film narratives?
Details
What The Tortoise and The Hare Teaches about Sales – Part 3: The Decider
Understand what you’re good at (and not good at) and play to your strengths. Don’t be afraid to work with others who are good at what you’re not.
Don’t give up. Sales is all about sticking in there – following up and being resilient.
Brandstorm branding agency merges with Attain
Reputation media, marketing and sales agency Attain has announced a merger with Auckland design agency Brandstorm, under the Attain banner, in a move that adds strong brand design capability to Attain’s full service integrated sales, media and marketing offer.
Details
“Full-service” agencies aren’t actually giving you a full service
Full-service means being able to offer a full range of services for a full outcome. In fact, the definition of a full agency twelve months ago is different than it is from today. The full service agency of today and tomorrow needs to offer everything — media, creative, marketing and sales into one seamless offering (including ‘sales’ in the mix is not a typo).
Details
How controversial businesses win hearts and minds
Some companies and organisations have a thankless (but essential) job, for example waste disposal, the department of corrections or property development.
Details
