Full-service means being able to offer a full range of services for a full outcome. In fact, the definition of a full agency twelve months ago is different than it is from today. The full service agency of today and tomorrow needs to offer everything — media, creative, marketing and sales into one seamless offering (including ‘sales’ in the mix is not a typo).
DetailsSome companies and organisations have a thankless (but essential) job, for example waste disposal, the department of corrections or property development.
Details“You manage things, you lead people.”
I love this quote from Grace Hopper because understanding this is your first step to leading an effective sales team.
This year, the top 200 law firms in the UK have produced roughly 188 content pieces each and have increased their online content production by 93 per cent since 2014.
DetailsDid you know that cat’s eyes (the reflective road safety devices illuminated by headlights on modern roads) – owes its existence to marketing?
DetailsAs sales coaches and trainers, we see a lot of sales mistakes.
In fact, I made a ton of mistakes when I was starting out (and still make many mistakes today!) one of my main goals is to have written on my headstone “Here lays Sharn Piper – The most successful, unsuccessful person to ever live”.
DetailsRecently I saw a Facebook post criticising Dils Funeral Services. A resident near the North Shore Memorial Park posted video of the Dils crematorium facility belching clouds of black smoke into the air, asking the question, “How are Dils allowed to do this?”
DetailsThe launch of New Zealand’s newest full-service marketing agency brings together a collaboration of sales, marketing and media experts with the aim of fully integrating the sales and marketing campaigns, teams and functions into one seamless revenue generating department.
DetailsTraining is a staple of the sports world. It’s how sportspeople and sports teams reach and stay on top of their sport.
How often do they talk about how well they trained leading up to a big match?
I remember when I decided to take up the sport of boxing.
Business is full of processes. It’s how we create efficiencies, measure results, and train new people joining the company.
However, it’s amazing how many people look at me blankly when I ask if they have a sales process.
Without a sales process, you’re ‘winging it’.
