As the marketing sphere continues to quickly shift and grow, the different needs that are unique to each company you work with also grow. This places heavy dependence onto the virtual marketing manager, which is why it is crucial to get the right person on side.
As a Marketing Director, I am obviously pro-automation platforms. In fact, I don’t believe you can successfully activate your marketing across all channels without a solid automation platform. However, there are times when I just need to facepalm and wonder what the hell people are thinking!
FEDeral Hospitality Equipment’s story shows that good marketing works and is a great example of return on investment (ROI) when the right tactics are implemented.
Much like parenting a houseplant, marketing tactics and content strategy appear risky, especially not knowing for sure what the return on investment (ROI) will be.