A brand is more than just marketing and a fancy logo – the brand tells your story. Therefore, getting your name out there, and having campaigns around awareness, understanding and education for your brand is an invaluable first step.
Recently I saw a Facebook post criticising Dils Funeral Services. A resident near the North Shore Memorial Park posted video of the Dils crematorium facility belching clouds of black smoke into the air, asking the question, “How are Dils allowed to do this?”
There is a saying “there is no point climbing the ladder to success if it is leaning against the wrong wall.” Whoever they are – they are right.
Did you start your business to become a salesperson?
Not many people like selling or being thought of as a “salesperson”. They have often started a business or been moved into a technical support role because they are good at what they do and can solve problems for their customers, but they never set up their business to be a salesperson.