FED sees a 44% increase in sales – here’s how it happened

FEDeral Hospitality Equipment is a commercial kitchen equipment company that has a proud history of serving catering, baking and food industries for over 45 years. They supply and import a large range of commercial food equipment such as commercial refrigeration, cookware and furniture.

Attain worked with FEDeral Hospitality Equipment as they wanted to be able to clear a substantial amount of stock sitting in their warehouse to make space for new items.

The solution:

From listening to the needs of the client, Attain came up with the ‘Sale Campaign.’ Firstly, a strategy was put together to ensure that Attain understood the client and their needs as this plays an essential role in getting the right outcomes. A clear marketing pathway was then put together. The purpose of this was to make sure that customers would always be led to a conversion point whether this was on Facebook, a landing page, their website or simply by picking up the phone. To do this, an easy-to-use ‘shop’ setup was implemented on each platform. Graphics and video content were created, with the focus being around the sale campaign being a quick sale, good quality but not too high end.

To sum up, the FEDeral Hospitality Equipment budget with Attain included:

– The creation of graphic content
– A landing page
– Facebook and Instagram ‘shop’ set-up
– Facebook advertising spend over 6 weeks
– Campaign management

The outcome:

The team at FEDeral Hospitality Equipment were very happy with the results from the ‘Sale Campaign’, experiencing a noticeable increase in phone calls, showroom foot traffic and online sales. In total, there was a 44% increase in sales in the month of the campaign, year on year. This was a massive achievement and huge success for the client.

FEDeral Hospitality Equipment’s story shows that good marketing works and is a great example of return on investment (ROI) when the right tactics are implemented.

Laura Evans
www.attainnz.com

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