Confidence in salespeople comes from having a good grounding in product knowledge, and sales processes and systems to follow. Confidence is the key element for all successful sales.
A sales process is a company-wide standard that all sales staff follow. It’s a framework for consistent rules, based on sound research and sales best practice.
Everything is linked to your sales process – from staff training, to how to handle customer objections to what happens after a deal is closed. The sales process should be your organisation’s ‘guiding light’.